NEW YORK, April 4, 2024 – From tailgates to festivals to backyard BBQs, cornhole is a staple at almost

every summertime get-together.

Now, Seagram’s 7 Crown American Blended Whiskey is taking the fun

to the next level by joining forces with the American Cornhole League (ACL) as its Official Whiskey

Sponsor, bringing the No. 1 American Blended Whiskey to the pro series all summer long.

 

Today, just in time for the first tournament of the season in Palm Beach, Fla., Seagram’s 7 Crown is

kicking off its nationwide tour with the ACL, with appearances across eight tournaments to gather the

most passionate cornhole fanatics together to celebrate one of America’s fastest-growing sports. With

an estimated 50 million people playing cornhole worldwide – in 25 different countries –  there’s no

better time than now to join in on the action.

 

“One of the most perfect pairings I can think of is cornhole and Seagram’s 7 Crown,” said Gustavo

Salguero, Senior Brand Manager, Seagram’s 7 Crown. “Whether you’re enjoying a 7&7 or tossing a bean

bag, we’re thrilled to join forces with the American Cornhole League, witnessing some incredible

competition and seeing these pros become legends!”

 

Stopping by the tournament to see some exciting cornhole action? Make sure to grab a 7&7 - the official

cocktail of the American Cornhole League - and join Seagram’s 7 Crown in raising a glass to this season’s

competitors across the country. All season long, the brand will be cheering on players to victory with a

drink in hand because whether you’re playing or watching, nothing pairs better with cornhole than the

great taste of a Seagram’s 7&7.

“Seagram’s 7 Crown has a legacy of bringing people together and that’s exactly what we’re doing at the

American Cornhole League,” said Stacey Moore, American Cornhole League Founder and Commissioner.

“This partnership is bringing together two iconic game day classics - cornhole and a 7&7 - for the first

time ever, and we cannot be more thrilled for what’s to come with this partnership.”

 

Can’t make it to an ACL tournament?! No worries - be sure to follow along @Seagrams7 so you don’t

miss a thing on tournament day.

 

Seagram's 7 is a carefully blended American whiskey aged in oak with a rich and casual history. No

matter how you choose to celebrate this summer, Seagram's 7 reminds you to always drink responsibly.

Seagram’s 7&7

Ingredients:

● 1.5 oz. Seagram’s 7 Crown Blended Whiskey

● 5 oz. 7UP®

● Slice of lime

Directions:

1. Add Seagram's 7 Crown Blended Whiskey and 7UP® soda to a highball glass with ice

2. Stir well

3. Garnish with lime slice

 

ABOUT THE AMERICAN CORNHOLE LEAGUE

The ACL promotes and develops cornhole as a sport for any age and any skill level. The organization

establishes the rules and regulations to govern the sport around the world. Anyone Can Play, Anyone

Can Win.

 

ABOUT SEAGRAM'S 7

Seagram's 7 Crown American Blended Whiskey is an American icon with a rich heritage dating back to

the 1930s. A blended American whiskey, Seagram's 7 has a legacy of bringing people together through

its easy-to-drink, smooth liquid. Seagram's 7 is casual, approachable and has a taste profile that stands

the test of time on its own and in its signature drink, the 7 & 7. For more information, visit

seagrams7.com and follow us on Instagram @seagrams7. Seagram's 7 encourages all consumers to

please enjoy responsibly.